Good morning!
Yes. It´s a fact. Christmas is around the corner. We may have been seeing some "turrones" on the supermarket shelves but there has not been strong evidence of Christmas mood just yet. However, two significant things have happened in the last few days. Two events that have made me realize that one more Christmas is coming very soon. First, it was the arrival of the Christmas tree at the Rockefeller Plaza in New York. As the Christmas lights lighting in London, the arrival of the huge Christmas tree at the famous Manhattan plaza is a milestone in the yearly race to Christmas.
Secondly, it was the release of the new John Lewis Christmas commercial. John Lewis is one of the most famous
department stores (1) in London, the equivalent to our "El Corte Inglés". As everybody know Christmas commercials are very important parts of the Christmas atmosphere and they often cause great expectation. Everybody remembers our commercial from "Famosa" (Las muñecas de Famosa) or even the more recent commercial from our National Lottery from last year which
caused a great
stir (2) among viewers. This year, the John Lewis commercial has not
let us down (3) sending a tender and
slushy (4) two minute message to everyone who has someone to show his love to this Christmas. It is called: "man on the moon" and hashtagged #ManOnTheMoon. I personally think it is a beautiful moving commercial and it is thanks to works like these that I really find some excitement in the festive season coming. Let´s see what you think. Feel welcome to leave your comments letting me know what you think of the John Lewis commercial!
- Department Store (n): a large retail store offering a variety of merchandise and services and organised in separate departments.
- To cause a stir (idm): to cause a lot of interest or excitement.
- To let someone down (phr.v): to disappoint or betray someone
- Slushy (adj): sentimental, weakly emotional
I think this video emphasizes the trivial “Spirit of Chrismas” that is trendy in the last years in the advertising of the deparment stores. This reminds me some adverts from Ikea, characterized by call our sensitivity in these days. But ¿what happens the rest of the year?
ReplyDeleteThis comment has been removed by the author.
DeleteTrue ABCD. This is the same effect that was sought by the commercial made for the Spanish National Lottery last Christmas. However, this is what all Christmas commercials seek to achieve. I do think though, that these commercials should be produced all the year-round and not only for Christmas. Regards
Delete